Tyler Rispoli

The North Face

Tinder - Spec Advertisement

The North Face – Brand ID


Project Overview

The tagline “Never Stop Exploring” inspired the final design. When picking between the 3 storyboarded concepts down below this one particularly struck me as a direct brand representation. The simple movement of having the car drive off screen helped push what the company is all about. After tweaking the logo animation and design, I finalized concept number 1.

Brand Research

Storyboards: 3 Options and Design Ideas